Fee on tourism makes push to extend journey to rural Nevada

CARSON CITY, Nev. (KOLO) – The Nevada Fee on Tourism had permitted $760,000 in advertising and marketing grants to spice up tourism rural communities

Journey Nevada says they may distribute 67 grants throughout 37 organizations.

This cycle of awards is funded with cash from the EDA State Tourism and Outside Recreation Award.

The hope is for this cash to end in folks not simply touring locations, however staying there in a single day – leading to extra room tax income for the state.

“One in every of my largest priorities as Chair of Nevada Fee on Tourism is selling what I wish to name the ‘hidden gems’ of our state, a lot of which exist in our rural communities,” Lieutenant Governor Lisa Cano Burkhead mentioned. “It’s so vital to focus on, market and promote our rural gems, which is why I used to be completely happy to assist the grant suggestions.”

Among the many funded tasks:

  • $12,000 goes to the Nice Basin Nationwide Park Basis to assist enhance the park’s digital presence by hiring a photographer.
  • Pahrump is getting $19,875 to reveal Nevada and California markets to the city and outlying areas of the state. The grant consists of promoting in goal publications as properly as digitally at sporting occasions within the Los Angeles and Las Vegas markets.
  • A $41,250 award was granted to Carson Metropolis Tradition & Tourism Authority to execute a number of advertising and marketing and promoting efforts to assist its first full-scale advertising and marketing marketing campaign in an effort to drive bigger consciousness of Carson Metropolis.
  • The Boulder Metropolis Chamber of Commerce was awarded $38,375 to meet a full-scale advertising and marketing and promoting technique that can encourage visitation to Boulder Metropolis and Southern Nevada.
  • The Metropolis of West Wendover was awarded $5,000 to assist promote the 2022 Salty & Silly Biking Occasions. These occasions goal journey vacationers and biking fans and have grown over the previous two years right into a two-day occasion with practically 450 cyclists.
  • Nevada’s Indian Territory was awarded $10,000 to help with the promotion of cultural occasions and vacation spot points of interest.

For a whole listing of grant recipients, click on right here.

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