CHICAGO — Lunchables, a Kraft Heinz Co. brand, is launching its first addition to the produce aisle as part of a partnership with Fresh Del Monte Produce Inc.
The new Lunchables with Fresh Fruit product line features produce like apples, grapes, clementines and pineapple combined with the brand’s Turkey and Ham Cracker Stacker varieties. Developed as part of Lunchables’ focus on increasing better-for-you options, the launch comes just five months after the company announced it was creating healthier versions of its products to be included in the National School Lunch Program.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, director of marketing for Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”
Lunchables with Fresh Fruit will be available starting in August at select grocery retailers across the central and southern regions of the United States.