On the subject of an agent’s specialty, are you able to get too area of interest?
The reply, at the very least in keeping with Journey Planners Worldwide’s Jenn Lee, is a powerful no.
Lee, Journey Planners’ vice chairman of business engagement and assist, spoke concerning the subject on a current episode of the Commerce Secrets and techniques podcast.
“Any concept that you’ve got is a fruitful concept, as a result of now we have thousands and thousands of People, thousands and thousands of individuals, who’ve that very same concept,” Lee mentioned.
The podcast as a complete was about the right way to begin a journey company, and specialties got here up within the dialog nearly instantly.
“Should you’re fascinated by one thing that is very particular and niche-focused, you are heading in the right direction,” Lee mentioned. “There’s nothing fallacious with being tremendous hyperfocused.”
Lee emphasised that there’s a market for nearly any form of particular journey.
As she put it, “There are individuals who go on cruises who love cats. Individuals who go on cruises who love Mongolian cats. Individuals who go on cruises who love Mongolian cats which were adopted.”
However for those who’ve bought a hyperfocused specialty, like cruises for lovers of adopted Mongolian cats, how do you discover different fanatics?
Lee really useful social media.
“That is actually what it was designed for: to attach individuals with like pursuits,” she mentioned.
An advisor-created public Fb group concerning the subject can be a very good place to begin, Lee mentioned. Or, advisors might flip to current teams or organizations. Promoting on Fb can be an efficient strategy to attain potential vacationers.
All of it begins with figuring out the group of individuals you wish to serve.
Some key questions Lee really useful asking: “Who excites you? How do you wish to serve them? What is the product that you simply wish to current to them, or collection of merchandise? And the place do they hang around?”
The episode of Commerce Secrets and techniques that includes Lee goes dwell Monday, June 13. Pay attention right here or wherever you hearken to your podcasts.